Client: AD303 – Individual Art Review (Course Work). 

Goal: Create logo and branding for an energy drink, implementing the style guide into the can label. Create a label that differs from most popular brands, and make it stand out on the shelf. 

Problem: Energy drink cans are all very busy and use bright colors to try and stand out among the rest which, ironically ends up making them camouflage even more.

Solution: To solve that problem I wanted to make a simple, direct label that wasn’t too busy or bright, but because of its darker, cooler colors, would jump off of the shelf.